Help us to bring the power of the people to the polls!

You saw us turn out the vote, now help us turn up the volume!

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You saw us turn out the vote, now help us turn up the volume!

Help us Power Up Louisiana!

We turned out the vote with historic numbers!

While political parties, candidates, and outside interest groups were busy spending tens of millions of dollars on TV, radio, and digital ads for Louisiana’s 2019 statewide elections, the Power Coalition for Equity and Justice (PCEJ--powercoalition.org) and our partners were out knocking on doors, hosting community events and candidate forums, calling and texting voters, and working with churches and Historically Black Colleges and Universities to engage and turn out voters of color across Louisiana as part of our Power Voter campaign.

Ultimately, we made more than 1.1 million voter contact attempts (~325,000 door knocks, ~310,000 phone calls, and ~510,000 texts) while centering the issues that communities of color have told us are most important to them. That hard work paid off. People of color were the deciding factor in the November 16 election, turning out at historically high rates all over the state.


Who Are We?

The Power Coalition is a statewide civic engagement table, anchored by base-building organizations, in Louisiana that is working to shift power back to the people, fights policies that hurt our state’s families, and increases voter participation by building support structures for community activism.

Louisiana is one of four states with off-year statewide elections, meaning that every statewide office, every state legislative seat, and many local races were on the ballot in the October 12th Primary election and November 16th Runoff election. Since the early summer, the Power Coalition for Equity and Justice and our partners have been running a statewide 501(c)(3) get-out-the-vote operation focusing on infrequent and semi-frequent Voters of Color.

Primary Election Strategy

Our operation to this point has been anchored around nine local field offices in the state’s seven major metro areas (New Orleans, Baton Rouge, Lafayette, Lake Charles, Alexandria, Shreveport, and Monroe) and two rural areas (Houma/Thibodaux and Ponchatoula/Hammond). Those offices have served as home bases for door-to-door canvassing, phone banking, text message outreach, event planning and execution, partnering with local groups, and other local outreach efforts.

In the lead up to the Primary, we focused on deep civic engagement and voter education in communities of color. We talked to people about the systems that have been oppressing them for centuries, and how voting and civic engagement, including holding their elected officials accountable and taking part in the 2020 U.S. Census, can help us reshape those systems.

Runoff Election Strategy

Black voter turnout was up about 10% in this Primary election compared to the 2015 Primary election, and we are hoping to boost that significantly for the Runoff. But our strategy has necessarily changed. We’re still operating our nine field offices, with direct voter engagement being key to our efforts, but we’re also making the following adjustments to our work:

-Our messaging is now much more urgent and built around the issues that are directly impacting communities of color.

-Building out infrastructure to physically take people to the polls during Early Voting and on Election Day, including renting buses and partnering with other organizations.

-Focusing entirely on majority-Black precincts with at least 400 Black voters, in order to build out a stronger precinct-level infrastructure.

-Media buys on African-American radio stations across the state.

-Working directly with more than 100 predominantly Black churches across the state to physically get people to the polls.

-Partnering with the Divine 9 and other Black social clubs.